To create a direct marketing campaign aimed at Financial Directors urging to them to use Morgan Lovell for potential office transformation projects instead of organising it themselves.
Solution
The DM included two leaflets. One presented 'The Morgan Lovell Way,' a simple, easy and cost-effective way to transform your office. The other leaflet was a 'The Hard Way,' a diary of how messy and complicated it would be for them to do it all themselves.
Produced at Intelligent Marketing, 2007
