Brief
To name, position and create a scalable event themed around creativity that is suitable for different countries. The brief included presentation planning and creation, collateral, advertising, animated idents and goodie bags.
This event would spread the word about a new approach to measuring online advertising effectiveness, as well as sharing insight and inspiration around branding and creativity.
Solution
We devising the positioning for the event and created universal materials for all European audiences. Named 'Creative Confidential', this event was as an exclusive preview, a look behind the scenes, a special event for the chosen few.
Microsoft Advertising Blog
Microsoft Advertising Site
Creative Confidential in Zurich
Designed at © Clinic London 2010
Planning and words by Tim Dobbs
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