Create an identity and event to launch a new Network Rail building initiative.
Modular Stations, Ringwood test site, near Southampton
The launch of a modular station building initiative, including strategy and positioning ideas for the programme, whilst promoting its benefits to a mixed audience of industry, government and passenger representatives. We named the initiative Modular Stations, brought the building shell to life – showing how it might look and feel as a working station, and showing how it was all part of a much bigger idea. The project included environment design, venue dressing, brand identity and collateral.