Client Network Rail
Agency ∼ Clinic
Creative Team ∼ Jenny Theolin & Time Dobbs


Brief

Create an identity and event to launch a new Network Rail building initiative.


The Solution

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Modular Stations, Ringwood test site, near Southampton
The launch of a modular station building initiative, including strategy and positioning ideas for the programme, whilst promoting its benefits to a mixed audience of industry, government and passenger representatives. We named the initiative Modular Stations, brought the building shell to life – showing how it might look and feel as a working station, and showing how it was all part of a much bigger idea. The project included environment design, venue dressing, brand identity and collateral.

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