A week as @Sweden by Jenny Theolin

Between March 2nd and 8th I had the honour to tweet from the official @Sweden Twitter account. This is what happened...

Day 1 – March 2nd – A Day of Heritage

The adventure started with a semi-naked sauna pic. Of course.

I then ventured into Umeå to visit Sami Week and a few museums.

On the way, I shared one of my favourite places up North, Öre Älv.

At Västerbottens Museum, I bumped into the Sami Week organiser, Eva Conradzon herself and had a long chat about how it's been going and what's on. She recommended me to visit the encampments and the museum.

And because I have Sami heritage, I shared some personal stuff as well.

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I also shared a VERY IMPORTANT TWEET:

And it got a lot of attention...

Whilst I was on the nature path, I also shared Dano Marr's water colour paintings, they were VERY popular.

I also had some hilarious interactions..

All in all, a very good day. However, the weather was SLUSHY!

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Day 2 – March 3 – Umeå –> Stockholm

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This day started on a high. Full of compliments and shout-outs already...

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Plus a bit of joking at my expense... 

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I shared a little house I saw... 

On the way to the airport, I joked with my friend Amelia...

As soon as I arrived in Stockholm, Patrik met me for lunch, so I'd thought I'd share the very old school way we got together...

And we spoke about dating for a bit..

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AND I ENDED THE DAY WITH BAKING A BOOB CAKE. BECAUSE THAT IS NORMAL IN SWEDEN.

Day 3 – March 4 – Back at work

started the day talking about the grey weather. And firewood.

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After arriving at work, the subject of fashion took over. 

To which, quite a few tweeting photographs of their own outfits...

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The next wave of photographs were good oldies from Sweden. And one of my cat who i'd not seen for 5 days.

THEN we HAD SOME BANTER WITH @SKYPE.

THEN IT WAS TIME FOR 'LILL-LÖRDAG'... AN AW!

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WE SPOKE ABOUT MEATBALLS...

DAY 4 – MARCH 5 – A DAY OF HASHTAGS

Started the day with some nostalgia.

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and encourages people to share Sweden photos.

i also to day dream about summer planning...

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we also created a #SwedishMusic playlist together.

Find it here.

Then I started promoting #CreativeSweden

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And crashed Stockholm Design Lab's servers. Or did I?

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Important announcement:

Then the cats started falling through the account...

Sucker.

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DAY 5 – MARCH 6TH – #FOLLOWFRIDAY

A lazy morning...

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after some great news about one of my photographs,  #FOLLOWFRIDAY STARTED...

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An interesting mention...

Then it was time to get my pink panther out!

AND VISIT MY LOCAL BIKE DUDE.

I ALSO Mentally prepped for impending exhibition-visit with sharing a photo from the Modern Museum. And I got a few spideys sent back!

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THEN WE HAD A RIVETING CONVERSATION ABOUT ONE DIRECTION'S SONG STOCKHOLM SYNDROME.

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And in the evening, time for fredagsmys!

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DAY 6 – MARCH 7TH – A DAY OF ART

STARTED THE DAY TRYING TO GET INTO THE GAME OF THRONES EXHIBITION. DIDN'T MANAGE.

SO WE DECIDED TO WALK OVER TO MODERNA MUSEET INSTEAD!

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THEN, HOUSE PARTY TIME!

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This made perfect sense to share...

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but this didn't. Or did it?

DAY 7 – MARCH 8TH – THE LAST DAY. HI LARS!

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THEN LAUNDRY TIME...

UPLOADED THIS PHOTOGRAPH OF MY BOYFRIEND'S CAT, AND WENT OUT FOR A PICNIC. I HAD NO IDEA WHAT IT STARTED...

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whilst out, lars had taken the internet by storm. I created a #HiLars hashtag, and animals from all over the world said hello to him through Twitter. 

and created a website...

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visit it here.

lars was very humbled when we saw him later...

but his brother was a bit jealous...

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ALAS IT WAS TIME TO WRAP UP...

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THE END.

About @Sweden
Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she recommends things to do and places to see, sharing diverse opinions, and ideas along the way. After that, someone else does the same—but differently. Follow all nine million of us. Welcome to Sweden.

As the first country in the world, Sweden hands over the country’s official Twitter account to its citizens.The project Curators of Sweden is an initiative of the Swedish institute and VisitSweden, both part of NSU, the National Board for the promotion of Sweden. Every week another person receives exclusivity over the Twitter account @sweden, which aims to present the country of Sweden through the mix of skills, experiences and opinions it actually consists of. By means of the various curators’ narrations, not one Sweden is conveyed, but several.

Why Curators of Sweden?
In an age of mass communication and increasing globalization, a country depends largely on how it is perceived abroad. Political objectives, trade, investments, visitors, exchange of talent and creativity are all heavily dependent on the view of the outside world. Sweden’s development and future prosperity depend on strong relations with the outside world and a more active exchange with other countries in many areas. This is only possible, if more people are familiar with Sweden and become interested in the country and what it has to offer.

Why Twitter?
Twitter is a global social-networking service and micro-blog that allows users to send and read messages, known as tweets. The messages are text-based and may be up to 140 characters long. Twitter as a medium makes it easy to reach out to the target audience in realtime. It is quick to update and to share content. Anyone can follow the Curator of Sweden and the network’s global reach means that the message can be received all over the world. The medium is also very useful for engaging followers in a dialogue.

What’s the thought behind Curators of Sweden?
The idea with Curators of Sweden is that each curator will share both their own and relevant third party’s thoughts, stories, information and other content that is somehow linked to Sweden. The idea is that the curators, through their tweets, create interest and arouse curiosity for Sweden and the wide range the country has to offer. The expectation is that the curators will paint a picture of Sweden, different to that usually obtained through traditional media.

I’M @Sweden | 2-8 March, 2015 by Jenny Theolin

For one whole week, I have been nominated to tweet from the Official @Sweden account. Follow me there and spread the #CreativeSweden hashtag!

About @Sweden
Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she recommends things to do and places to see, sharing diverse opinions, and ideas along the way. After that, someone else does the same—but differently. Follow all nine million of us. Welcome to Sweden.

As the first country in the world, Sweden hands over the country’s official Twitter account to its citizens.The project Curators of Sweden is an initiative of the Swedish institute and VisitSweden, both part of NSU, the National Board for the promotion of Sweden. Every week another person receives exclusivity over the Twitter account @sweden, which aims to present the country of Sweden through the mix of skills, experiences and opinions it actually consists of. By means of the various curators’ narrations, not one Sweden is conveyed, but several.

Why Curators of Sweden?
In an age of mass communication and increasing globalization, a country depends largely on how it is perceived abroad. Political objectives, trade, investments, visitors, exchange of talent and creativity are all heavily dependent on the view of the outside world. Sweden’s development and future prosperity depend on strong relations with the outside world and a more active exchange with other countries in many areas. This is only possible, if more people are familiar with Sweden and become interested in the country and what it has to offer.

Why Twitter?
Twitter is a global social-networking service and micro-blog that allows users to send and read messages, known as tweets. The messages are text-based and may be up to 140 characters long. Twitter as a medium makes it easy to reach out to the target audience in realtime. It is quick to update and to share content. Anyone can follow the Curator of Sweden and the network’s global reach means that the message can be received all over the world. The medium is also very useful for engaging followers in a dialogue.

What’s the thought behind Curators of Sweden?
The idea with Curators of Sweden is that each curator will share both their own and relevant third party’s thoughts, stories, information and other content that is somehow linked to Sweden. The idea is that the curators, through their tweets, create interest and arouse curiosity for Sweden and the wide range the country has to offer. The expectation is that the curators will paint a picture of Sweden, different to that usually obtained through traditional media.

Book | Becoming a Successful Art Director by Jenny Theolin

Becoming a Successful Art Director by Steven Browerpublished by Bloomsbury/Fairchild this autumn, can now be pre-ordered

I have a submitted an interview and about 4 case studies to this book; excited for it to be out!

About the book
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? 

Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace.

Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed.

Table Of Contents
Introduction
Adventures in Publication Design
A Brief History of Art Direction
The Life of the Art Director
Advertising, Branding and Packaging
Newspapers and Magazines
Book Publishing
Music, Film and Theatre
Collaborations and Conversations
Art Direction Assignments 
Glossary
Bibliography
Index

Other guest contributors include, in no particular order:

Steve Heller – 33 years as art director at the New York Times. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review.

James Fenton – poet, political journalist, drama critic, book reviewer, war correspondent, foreign correspondent and columnist. He is a Fellow of the Royal Society of Literature and was Oxford Professor of Poetry for the period 1994-99. In 2007, Fenton was awarded the Queen's Gold Medal for Poetry.

Gail Anderson – New York-based designer, writer, and educator. Gail Anderson is co-author, with Steven Heller, of the upcoming The Typographic Universe, as well as New Modernist Type, New Ornamental Type, New Vintage Type, Astounding Photoshop Effects, American Typeplay, The Savage Mirror, and Graphic Wit. She is a contributor to Imprint and Uppercase magazine.

John Gall – Graphic designer known primarily for the design of book covers. Gall is vice president and art director for Vintage Books and Anchor Books, both imprints of Random House. Among the authors for whom Gall has designed several covers are Margaret AtwoodDon DeLillo and Haruki Murakami.

Seymour Chwast – American graphic designer, illustrator, and type designer. Chwast married designer Paula Scher in 1973 and divorced five years later. They remarried in 1989.

Florian Bachleda – Creative Director of FB Design.

Yuko Shimizu – An award-winning Japanese illustrator based in New York City. She was selected as one of “100 Japanese People The World Respects" by Newsweek Japan in 2009. Among comic fans, she is best known for her ongoing monthly covers for The Unwritten and her cover art for P. Craig Russell's comic book adaptations of Neil Gaiman’s The Sandman: The Dream Hunters, published by Vertigo (DC Comics)

Zina Saunders – A Manhattan-based artist, writer, animator and educator. Her book Overlooked New York, a collection of interviews, profiles and portraits, was published in 2009.

and many others...

 

GLUG STOCKHOLM by Jenny Theolin

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On March 19th, Glug is being launched in Stockholm, Sweden.

The series is kicking off with an event dedicated to creativity, the Swedish way. We will be hosting the event at OBaren, an intimate bar venue in central Stockholm.

Meet the Stockholm Team:

Jenny Theolin of Soapbox & Sons, who after 14 years living and working in London moved to Stockholm with the ambition to break down international borders and bridge creative gaps.
 
Together with Clara Nordlander Wiberg, owner of newly founded production company, shop and gallery Francis Floor, her brother Johan Theolin, MD and partner at Rider Eventmarketing, and Emma Egnell, founder of Brand New Communication, they aim to launch #GlugStockholm with a bang.
 
Most speakers and the venue are now confirmed, so watch this space.

www.glugevents.com

2014 by Jenny Theolin

THIS YEAR KICKED OFF with judging THE MARKETING DESIGN AWARDS 2014 ALONGSIDE THESE LOVELY FACES


shortly followed BY participation in Pong Ping, a GROUP exhibition at Twenty Twenty Two in Manchester


Then a big talk at BLAB in Manchester


Followed by a smaller talk at Small Talk in Birmingham


Around the same time as rebranding Speed Communications


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Due to impending move to Birmingham, I instigated #GlugBrum, but later passed it over to LISA HASSELL, DIRECTOR OF InkyGoodness, when my destination changed to Stockholm


In July I collaborated with Piece of Cake and Oli Frape and produced a food-themed story-telling event in Portabello Market called Food Stories: West


WHILST BEING A body model for  his lettering on humans project, which inspired his temporary tattoo workshops at the tate and v&a


JUST BEFORE LEAVING, MY GRAPHIC DESIGN CLASS GRADUATED FROM SHILLINGTON college. So much fun being a teacher, super proud!

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Shortly after my move to Stockholm (after 14 years in London), I was asked to be a judge in Bunch Design’s #PrintPoetry competition


And I WAS ALSO ASKED TO contribute AND INTERVIEW AND CASE STUDIES to Becoming a Successful Art Director, an introductory resource for design students to the world of art direction. It's being written by Steven Brower and published by Bloomsbury/Fairchild in december


During my move, I also co-curated the biggest Comic Sans event ever having graced the graphic design industry since its inception; Comic Sans for Cancer AT THE PROUD ARCHIVIST, London


And a big group show with Emma Taylor, Jonathan Knowles and 10 artists called #Bagsie, also at the proud archivist in London

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FIRST EVENT In Stockholm WAS a photographY exhibition by Dave Brown at Berns – CURRENTLY STILL ON

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From Stockholm and over Skype I held a guest-lecture for Hyper Island in Manchester


AND During the most recent work trip to London, I was asked to be keynote speaker at Limkokwing University Ebola Awareness Poster Design Competition Ceremony too


The photography theme has continued and I am currently doing the marketing and PR for Christophe Dolhem’s photography exhibition at The Framers Gallery in London – launching next week! 


As well as organising and marketing Marc Wilson’s book launch for The Last Stand at anise gallery launching december 9th


LASTLY HERE IS A ROUND-UP OF some BITS AND PIECES I HAVE WRITTEN AND/OR FEATURED WITH IN THE PRESS. But you can find everything here.

Grafik Magazine Letterform | 2014
Maestro's Favourite

Grafik Magazine Viewpoint | 2014
What's your favourite comic strip and character?

Design Week | Home | News, 2014
A flexible identity for Speed Communications

Design Week Voxpops
Which country would win a World Cup of design?
What's the best idea you've had that hasn't made it to fruition?
What do you think is the best-designed coin, and why? 
What is the most useful piece of feedback you've ever had from a client?
Is it still important to be able to draw and sketch as a designer?

Design Week | Exhibition, 2014
Illustrating Ping Pong

Digital Arts | Exhibition, 2014
Ping Pong-inspired art stars in upcoming exhibition


Got 6 weeks left of this year, how much can I squeeze in?

Print Poetry Judge by Jenny Theolin

The lovely folks at Bunch have approached me to be a judge for their #PrintPoetry Twitter competition launching on September 18th.

Cerovski Print Boutique and Bunch are launching the Print Poetry competition in collaboration with Hyperactive. The aim is to get you thinking creatively and think of print-related rhymes, which you can enter to be in with the chance of having your rhyme printed on a limited edition set of tote bags.

Print Poetry is a fun, creative project run through Twitter that hopes to get people involved in coming up with their own print-related rhymes.

Fellow judge Dave Brown and I will decide the 5 best rhymes. These 5 winners will get 5 tote bags with each of the winning rhymes on them — including their own.

There is also the chance to win a runner-up prize of 1 tote bag with one of the 5 winning rhymes of your choice on it. All you have to do is visit the Print Poetry website and share some of the rhymes you think are the best.

For more details and to enter the competition, info coming soon!


Design & Concept by:

Bunch

Bunch is a leading creative design studio offering a diverse range of work, including, identity, literature, editorial, digital and motion. Established in 2002 with an international reach, from London to Zagreb, Bunch has an in-house team of specialists to deliver intelligent and innovative cross-platform solutions of communication design.

 

Cerovski Print Boutique

Cerovski Print Boutique is a young but respectable Croatian print production studio, which is well known as a printing company that runs under the challenge of “nebulous finishing, microscopic editions, absurd materials, kinky prepress and crazy deadlines”.

Winners of many awards such as the International FPO Awards for 2013/14 and 2011/12 prove that they stand side by side with renowned global printing houses.

Hyperactive

Hyperactive is a creative-technology studio based in Zagreb, Croatia, specializing in the design and development of web and mobile solutions. They have helped some of the leading worldwide corporations such as Oracle, Ericsson, T-mobile and Citroen launch successful digital products in both local and regional markets, ranging from corporate social networks, facebook apps, specialized mobile health solutions, all the way to financials and mobile workforce applications.

 

Judges:

Me.

Plus Dave Brown

As well as running his own design company Ape Inc, Dave Brown is also a writer, director and performer. He is perhaps best known for his role as ‘Bollo’ in the series The Mighty Boosh.