A week as @Sweden / by Jenny Theolin

Between March 2nd and 8th I had the honour to tweet from the official @Sweden Twitter account. This is what happened...

Day 1 – March 2nd – A Day of Heritage

The adventure started with a semi-naked sauna pic. Of course.

I then ventured into Umeå to visit Sami Week and a few museums.

On the way, I shared one of my favourite places up North, Öre Älv.

At Västerbottens Museum, I bumped into the Sami Week organiser, Eva Conradzon herself and had a long chat about how it's been going and what's on. She recommended me to visit the encampments and the museum.

And because I have Sami heritage, I shared some personal stuff as well.

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I also shared a VERY IMPORTANT TWEET:

And it got a lot of attention...

Whilst I was on the nature path, I also shared Dano Marr's water colour paintings, they were VERY popular.

I also had some hilarious interactions..

All in all, a very good day. However, the weather was SLUSHY!

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Day 2 – March 3 – Umeå –> Stockholm

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This day started on a high. Full of compliments and shout-outs already...

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Plus a bit of joking at my expense... 

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I shared a little house I saw... 

On the way to the airport, I joked with my friend Amelia...

As soon as I arrived in Stockholm, Patrik met me for lunch, so I'd thought I'd share the very old school way we got together...

And we spoke about dating for a bit..

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AND I ENDED THE DAY WITH BAKING A BOOB CAKE. BECAUSE THAT IS NORMAL IN SWEDEN.

Day 3 – March 4 – Back at work

started the day talking about the grey weather. And firewood.

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After arriving at work, the subject of fashion took over. 

To which, quite a few tweeting photographs of their own outfits...

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The next wave of photographs were good oldies from Sweden. And one of my cat who i'd not seen for 5 days.

THEN we HAD SOME BANTER WITH @SKYPE.

THEN IT WAS TIME FOR 'LILL-LÖRDAG'... AN AW!

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WE SPOKE ABOUT MEATBALLS...

DAY 4 – MARCH 5 – A DAY OF HASHTAGS

Started the day with some nostalgia.

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and encourages people to share Sweden photos.

i also to day dream about summer planning...

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we also created a #SwedishMusic playlist together.

Find it here.

Then I started promoting #CreativeSweden

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And crashed Stockholm Design Lab's servers. Or did I?

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Important announcement:

Then the cats started falling through the account...

Sucker.

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DAY 5 – MARCH 6TH – #FOLLOWFRIDAY

A lazy morning...

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after some great news about one of my photographs,  #FOLLOWFRIDAY STARTED...

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An interesting mention...

Then it was time to get my pink panther out!

AND VISIT MY LOCAL BIKE DUDE.

I ALSO Mentally prepped for impending exhibition-visit with sharing a photo from the Modern Museum. And I got a few spideys sent back!

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THEN WE HAD A RIVETING CONVERSATION ABOUT ONE DIRECTION'S SONG STOCKHOLM SYNDROME.

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And in the evening, time for fredagsmys!

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DAY 6 – MARCH 7TH – A DAY OF ART

STARTED THE DAY TRYING TO GET INTO THE GAME OF THRONES EXHIBITION. DIDN'T MANAGE.

SO WE DECIDED TO WALK OVER TO MODERNA MUSEET INSTEAD!

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THEN, HOUSE PARTY TIME!

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This made perfect sense to share...

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but this didn't. Or did it?

DAY 7 – MARCH 8TH – THE LAST DAY. HI LARS!

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THEN LAUNDRY TIME...

UPLOADED THIS PHOTOGRAPH OF MY BOYFRIEND'S CAT, AND WENT OUT FOR A PICNIC. I HAD NO IDEA WHAT IT STARTED...

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whilst out, lars had taken the internet by storm. I created a #HiLars hashtag, and animals from all over the world said hello to him through Twitter. 

and created a website...

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visit it here.

lars was very humbled when we saw him later...

but his brother was a bit jealous...

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ALAS IT WAS TIME TO WRAP UP...

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THE END.

About @Sweden
Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she recommends things to do and places to see, sharing diverse opinions, and ideas along the way. After that, someone else does the same—but differently. Follow all nine million of us. Welcome to Sweden.

As the first country in the world, Sweden hands over the country’s official Twitter account to its citizens.The project Curators of Sweden is an initiative of the Swedish institute and VisitSweden, both part of NSU, the National Board for the promotion of Sweden. Every week another person receives exclusivity over the Twitter account @sweden, which aims to present the country of Sweden through the mix of skills, experiences and opinions it actually consists of. By means of the various curators’ narrations, not one Sweden is conveyed, but several.

Why Curators of Sweden?
In an age of mass communication and increasing globalization, a country depends largely on how it is perceived abroad. Political objectives, trade, investments, visitors, exchange of talent and creativity are all heavily dependent on the view of the outside world. Sweden’s development and future prosperity depend on strong relations with the outside world and a more active exchange with other countries in many areas. This is only possible, if more people are familiar with Sweden and become interested in the country and what it has to offer.

Why Twitter?
Twitter is a global social-networking service and micro-blog that allows users to send and read messages, known as tweets. The messages are text-based and may be up to 140 characters long. Twitter as a medium makes it easy to reach out to the target audience in realtime. It is quick to update and to share content. Anyone can follow the Curator of Sweden and the network’s global reach means that the message can be received all over the world. The medium is also very useful for engaging followers in a dialogue.

What’s the thought behind Curators of Sweden?
The idea with Curators of Sweden is that each curator will share both their own and relevant third party’s thoughts, stories, information and other content that is somehow linked to Sweden. The idea is that the curators, through their tweets, create interest and arouse curiosity for Sweden and the wide range the country has to offer. The expectation is that the curators will paint a picture of Sweden, different to that usually obtained through traditional media.