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'Work for money, design for love'
       
     
Grafik Magazine Viewpoint
       
     
Grafik Magazine Viewpoint
Digital Arts
       
     
Digital Arts
Design Week Inspired Article
       
     
Design Week Inspired Article
Design Week Insight Article
       
     
Design Week Insight Article
'Work for money, design for love'
       
     
'Work for money, design for love'

Published in David Airey’s new book, WORK FOR MONEY, DESIGN FOR LOVE’ which “answers to the most frequently asked questions about starting and running a successful design business”.

Below is an extract from my section in Chapter 11.

"For two years running, London-based designer Jenny Theolin set aside four months of her extracurricular time to devote to the Design Business Association’s Inclusive Design Challenge, when she would work with care centers and nursing homes to develop a new generation of inclusive products, services, environments, and communications. Here she explains why:

“Described as the ‘combined Oscars and Olympics of the inclusive design world,’ this is not to be confused with a normal design industry award. The Challenge didn’t offer me any promise of an end product beyond the satisfaction of taking part and designing ‘for the greater good,’ ‘for our future selves,’ and of being at ‘the cutting edge of innovation.’

“The Clinic London trio I was part of won the 2010 Challenge, and our work was featured in the resulting exhibition in London’s V&A museum and has since traveled all around the world.

“However, we made absolutely no money…”

Buy the book here.
(Image from http://www.workformoneydesignforlove.com/)